Born in Hong Kong in 2020, 100%LIFE blends urban aesthetics with athletic sensibility.

With an explorer's mindset, we continuously push the boundaries of cut, fabric, and craft — designing premium activewear and athleisure built for Asian women's bodies and lifestyles.

Core Philosophy

01 | Natural Balance

Seeking the perfect harmony between fabric and form, allowing inner peace and outward grace to coexist without constraint.

02 | Ready for Anything

More than just activewear—it’s your everyday essential. Transition effortlessly from the office to the gym, exploring every corner of your world.

03 | Daily Power

Minimalist design to simplify your choices. "Every action makes a day." Transform dressing into a simple ritual of confidence and joy.

04 | Collective Strength

We celebrate every body type, crafting pieces that wrap every woman in support. We believe in the power of community, helping you find your most comfortable place.

Our Attitude

We believe every piece is more than clothing — it's an expression of the 100%LIFE attitude.

From morning runs to office hours to weekend streets, our designs move with you effortlessly, so you can show up exactly as you are.