Our Story

Born in Hong Kong in 2020, 100%LIFE blends urban aesthetics with athletic sensibility. With an explorer's mindset, we continuously push the boundaries of cut, fabric, and craft — designing premium activewear and athleisure built for Asian women's bodies and lifestyles.

We believe every piece is more than clothing — it's an expression of the 100%LIFE attitude. From morning runs to office hours to weekend streets, our designs move with you effortlessly, so you can show up exactly as you are.